MARIA RAMOS
This was our first project in TEKO. We had to choose different designers/brands from all over the world. We had to study and analyze their design DNA, and give a presentation to our fellow-classmates and teachers.
This made me learn so much about what brands represent, in every single aspect, and also experience for the first time the struggling and later on, the success of team-work.
With our presentation we had to bring a "visual" part. We decided to bring the spirit and the essence of our brand as a experience. For this, we choosed WILDFOX, a youthful and laid-back L.A. based brand.
We built a small photobooth while playing music on the back, and our classmates and teachers felt a little "WILDFOX" for 5 min, taking fun pictures and dancing around.
Teachers, found it fun and gave us a great grade for experimenting and bringing the brand to life "right-now, right-here" in a very original way.
Biggest challenge for a young retail designer, creating their first store design.
We had freedom to choose any shoe brand, that counted with a physical store. Then design a store from a given shape and given measurements.
However this project was not only designing but also studying the brand and analyzing the target group.
All the background I gained from my business and branding classes; and also the bizz project, helped me out to develop a better study.
For this project we had to use all we learnt for in our different material classes, and the new knowledge achieved about colours, drawing elevations and perspectives.
It was a completely rewarding project, and I realized how much I enjoy retail design.
My 1st Semester in TEKO
TEKO PROJECT
BIZZ PROJECT
Not the most creative project we have had, but defitnitely one of the ones I learnt most from.
TEKO gave each group a real cases of real clothing companies.
From there we had to develop a report based on a problem statement. For this we had to study the company by using different methods, and try to find out where the problem was.
During this project I learnt how to do a Business Model Canvas and analize companies by using PEST and SWOT.
We had to present our report in a powerpoint and I got the chance to practice and improve my public speaking skills.
FIRST STORE DESIGN
In this project we were given a period in History and we had to study the fashion during it.
We were told to do a oral presentation and a visual of the late 50's to the begining of the 80's
My group gave me the chance to be in charge of the fashion part, since I have studied history of fashion before during my personal shopper classes.
I really enjoyed to talk to the other 1st semester TEKO students about all the characteristics of fashion during this time in history.
We have got really good feedback from the teacher for our presentation and for this comic (slides) which a taletented group mate did with all the info and pictures we found.
history of style
BRAND ID
During this project in the first semester we had to develop a group project with other TEKO students from different specialties.
The goal of this project was to analize the personality of a non-fashion and take to a commercial fashion field.
This project was really creative and we had to work quite hard, mentally and physically, from doing research to stay at nightime painting the retail stand.
In the slideshow you can see some of our inspirations, the development of the dress and the development of the retail stand.